Online Marketing Plan Chapter 1 - Your Business

Your Business

Time to complete:

What is this chapter about and how it’s going to help you?

The goal of the chapter 2 of the online marketing plan is to help you create a snapshot of where business is right now so that we can establish a baseline to measure your success moving forward.

How Your Business Got Started

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Section 1 - How Your Business Got Started

What made you decide to start this business? Is there a specific reason why or a story behind it?

Why did you decide to offer your main product/service? What burning desire or need does it fulfill?

What makes this service and products unique? Specifically, how is it better than any other option your prospect may have—including doing nothing at all?

SECTION 2: Objections

Are there any drawbacks to your service or product?

As a follow-up to the previous question, are there any common objections that come up during the sales process?

What will a prospect lose if they don’t take action now?

SECTION 3: Demographics & Psychographics

What’s your target demographic? Age, income level, gender, occupation, etc.—the more information the better.

What are their top 3 fears related to your niche? In other words, what keeps them up at night?

How does your Product address those fears?

SECTION 4: Results

What sort of results do your clients see as a result of using your service?

If you could wave a magic wand and give your clients an ideal result from using your service… what would it be?

If you had 30 seconds to explain what you do and why it can help a prospect reach their goals, what would that look like? (AKA: Your elevator pitch.) ltiline

Can you give us a list of your biggest competitors?

SECTION 5: Business Intelligence

What’s your current revenue per year? What’s your profit margin? What is your average lifetime customer value?

What is your business website? Can you tell us more about your best selling products or services?

What does your marketing funnel look like (if any)? What does your current marketing strategy look like?

What have you tried that failed in the past? Why do you think it didn’t work?