PPC Management

HiRankings Pay-Per-Click Management Company

What is PPC? PPC stands for ‘pay-per-click’. It’s a type of strategic internet marketing approach where businesses pay for each time a user clicks on their advertisement.

A PPC model helps businesses promote their brand, become more visible online, and connect directly with a specific audience. While some think that PPC ads are only used for search engines like Google or Bing, the pay-per-click model can actually be utilized on various sites, such as popular social media platforms like Facebook, LinkedIn, and Youtube.

If you’d like to explore how a PPC approach can benefit your business, you’ve come to the right place. HiRankings is a PPC management company that helps business owners advertise in innovative and effective ways using a PPC objective.

Everything You Need to Know About PPC Management Services

HiRankings can provide you with all of the information you need to make a decision about PPC management services and if it’s right for your business. Whether you’d like to learn more about how Google Ads work, or explore the different ways in which PPC marketing can be used, we’ve got you covered.

How does PPC advertising work? 

Pay-per-click advertising uses a keyword-focused strategy. Each of these business-related keywords or phrases holds a particular value. The keyword values are based on different factors, such as how the keyword or phrase is used in search engines and if it’s frequently used by competitors in your industry. Essentially, if a keyword has a lot of competition amongst advertisers in a particular field, that keyword or phrase will be of high value.

It’s important to know that Google has limited advertising space for PPC ads. This means that your Google Ad must have an excellent Quality Score in order for it to gain a favorable placement. PPC ads with a poor Quality Score aren’t nearly as effective, which is why many businesses choose to work with a PPC management agency to formulate the perfect advertisement. Your PPC ads should have high click-through rates, high-value keywords or phrases, and include high-quality copy. HiRankings is a PPC management company that can make that happen. Contact us today to learn more about how we can make PPC advertising work for your business.

What do your PPC management services include? 

HiRankings is a full-service PPC management company. We take a comprehensive and customized approach to every PPC management campaign. You can leave the technical side of your PPC marketing plan to us, while you run your business. Here’s a snapshot of the services our PPC management agency provides for every client:

Business Keyword Analysis. Your PPC manager will begin by researching and selecting business-related keywords that are frequently used in search engines that will most likely lead to active leads for your business.

Competitor Analysis. Our PPC management agency will complete a full analysis of your competitors’ online marketing strategies, keywords, PPC ads, and their other online advertising techniques. This can help provide a better picture of your PPC keywords, bidding prices, or if there’s an angle that your competitor is missing that we can seize for your business’s PPC campaign.

Placement. According to your business, your industry, and your target audience, we help you choose the right channels to push your PPC advertisements, such as Google, Bing, Facebook, or Pinterest. 

Monitor PPC Ad Progress. After your PPC advertisements are launched, we keep a close eye how it’s being received by users and how effective the PPC ads are. This helps us to continually learn how to tweak and adjust your keywords and phrases to achieve your marketing goals.  

Optimize Ad Spending. As we monitor the progress of your PPC ads, we learn more about what works and what doesn’t so we can optimize your ad spending. For instance, we’ll target your ads to an audience that will most likely produce leads, and avoid pushing your PPC ads to an unresponsive demographic. If you own a small law firm or dental practice and you want to draw in more clients in your community, we’ll only push ads that are within close proximity to your location.

What are the different kinds of PPC ads?

There’s a wide range of PPC advertisements that attract different audiences and appear on different channels. Our PPC management agency will work closely with your team to assure you that you’re choosing the right type of PPC ad for your business. Some of the different kinds of PPC ads include:

PPC Search Ads. A pay-per-click search ad is the most commonly used approach. These ads will target users that are searching for services or products that your business provides.

PPC Social Media Ads. Social media PPC ads will appear on social platforms, like Facebook and Twitter. These types of PPC ads are designed to target a specific demographic that’s likely to use your business or buy your product. The goal is to reach prospective clients by researching their interests, hobbies, and other key characteristics. We highly recommend this type of PPC ad model to businesses that have a strong social media profile or have goals of improving their social media presence.

PPC YouTube Ads. YouTube PPC ads work much like general search ads, but they’re presented in YouTube search results and appear within streaming videos. These types of PPC in-stream ads work much like commercial ads on TV and can capture the attention of users throughout various live video content.

PPC Display Ads. PPC display ads will appear on Google’s partner websites. These types of PPC ads are more industry-focused and target users who are already visiting sites with a motive to purchase a product or use a specific service.

These are just a few of the most popular forms of PPC advertisements. To learn more about the various kinds of PPC ads, contact a representative at HiRankings today.

What are the benefits of PPC ads?

PPC advertisements are an effective and innovative digital marketing strategy that helps businesses thrive in various ways. Working with our PPC management company can help you:

Reach Your Target Audience Quickly. Our PPC management company can help you create PPC ads that narrow your marketing focus to efficiently reach online users that are more likely to purchase your product or service. This helps to create a higher level of engagement with your target audience.

Promote Brand Awareness. PPC models, like Google Ads, take up prime digital real estate to help your business become more visible online. By promoting your brand in the right place at the right time, PPC models don’t only promote brand awareness, but it also builds trust with potential clients and customers.

Connect with Local Consumers. If you have a product or service that’s specifically targeted towards your local community, such as a law firm or dentist office, we design PPC advertising content that connects with potential clients within close proximity to your business’s location.

Collect Useful Data. Using a PPC approach helps businesses collect a wide range of useful marketing research and data that can be applied in different areas of your advertising goals.

How much do PPC services cost?

The cost of a PPC management service will vary depending on the type of business, the value of the keywords and phrases, industry competition, and how well a business’s PPC campaign performs. If you choose HiRankings as your PPC management agency, we can assure you that our team will design a customized PPC campaign that benefits your business, provides the best ROI, and meets your marketing budget. To learn more about how much our PPC management services cost, reach out to HiRankings today to speak with a representative.

How do I find the right PPC management company for my business?

If you’re ready to explore how a PPC marketing strategy can benefit your business, look no further than HiRankings. At HiRankings, we take an individualized approach to each business’s PPC campaign. Our team works closely with business owners and their employees to make sure they understand how their PPC ads are helping their business become more visible. We design high-quality PPC ads that target prime leads and promote your brand in all the right places. HiRankings is a PPC management agency that can handle all of your PPC marketing tasks, so you can focus on your business. To learn more about why HiRankings is the right PPC management company for you, give us a call today!

HiRankings is a Full-Service PPC Management Company 

Call 888-272-0902 HiRankings today to discuss a unique PPC campaign management and online marketing strategy for your business.