Search Engine Optimization

Search Engine Optimization

HiRankings Search Engine Optimization Company

If you’ve been looking for new ways to promote your business, you’ve probably heard the buzz around SEO. Curious to learn more about what SEO is and how it works? You’ve come to the right place! HiRankings provides high-quality SEO services to various businesses to increase online visibility and score higher rankings in search engine results. 

We provide SEO solutions for businesses that want to expand their reach, connect with more consumers, and rank higher than their competitors on Google and other search engines. Regardless if you’re a brand new company that needs to make a splash on the digital landscape or a well-established business that’s seen a steady decline in calls and clicks, HiRankings SEO solutions can help. It’s important to remember that Google is constantly changing their algorithms, forcing businesses to update and upgrade their websites to stay ahead of the competition. If you’re not in the SEO game, it’s easy to get left behind and disappear into a sea of online information and advertising. Contact HiRankings and start your search engine optimization journey today!

What is SEO? 

SEO stands for Search Engine Optimization. It’s an online marketing strategy that aims to improve the quality of your website to ensure that it’s visible in search engine results. 

How does SEO work? 

SEO aims to bring the right consumers to the right place. That means high-quality online traffic. For instance, if you sell health supplements, but Google only directs customers to you that are looking for health clinics, you’re not getting high-quality online traffic. Once you’re attracting the right traffic to your website, we can make sure you’re getting more traffic to your website. In other words, quality and quantity is everything when it comes to SEO. With our expert SEO strategies, we can assure you that your website is constructed in a way that communicates clearly with Google’s algorithm, increases your organic online traffic, and brings your website to the top of a search engine results page. 

What type of things can negatively affect my SEO rankings? 

There are several factors that can negatively affect your company’s SEO rankings. Some of these factors have to do with your on-page content, while others may be an issue with your site’s architecture and structure. Either way, having an SEO specialist analyze your website’s SEO practices can help you identify things that are negatively affecting your rankings. Here are just a few things that can decrease your website’s rankings: 

Google has changed its ranking algorithm. When Google updates its core ranking algorithm, a website that normally ranked well might decrease in rankings simply because it’s not linking up with the new algorithm. This isn’t necessarily due to a website having lower-quality content, it’s more about updating content or metadata to fit the new algorithm. Working with an SEO specialist can help you keep your website optimized to adjust to Google’s ever-changing updates. 

Your website has bad redirects. A bad redirect is when a user clicks on a URL and it takes them to a page that has nothing to do with the link. This isn’t only frustrating for users, but since the content is not matching up to the URL, the ranking gets lost through Google. 

Your website isn’t loading fast enough. When users are looking for a particular business, product, or service, they’re less likely to wait for a page to load, especially if there’s a long list of other businesses they can turn to instead. In addition to losing potential customers, webpages that take a long time to load will naturally rank lower in any search engine’s results page. 

Your website is not safe. Google takes internet safety seriously. Getting hacked or an existing presence of potential viruses will immediately decrease your search engine rankings. 

Your website has duplicate content. If your website has multiple pages, and one page has blocks of content that are identical to blocks of content on another page, Google and other search engines will label this as duplicate content, which negatively affects your rankings. SEO specialists can remove duplicate content from your website and rebuild it to reflect similar messaging with different words. 

Your website has poor quality content. You want your users to find your webpage and stay on your webpage. Google detects this as a sign that you have high-quality content since users are engaged and will remain on your page for a long period of time. When you have poor quality content, users can detect this rather quickly and are likely to leave your page almost immediately. 

Your keywords aren’t matching up. When Google crawls your website to match up with search engine results, your page needs to include the appropriate topics and keywords that users are entering into search engines like Google, Yahoo!, or Bing. Without the right keywords, your website isn’t going to be visible to potential customers. 

Can you do SEO yourself?

It is possible to upgrade your SEO practices yourself. It takes a lot of work, research, and time, but with the right tools and instruction, you can tackle your website’s SEO goals. However, we understand that business owners have a lot on their plate. Revising your site’s SEO can take away from other important tasks that keep your business running. We recommend working with an SEO expert to increase your online visibility and target more customers, without having to divert your attention away from your other business goals. 

What are the benefits of SEO? 

Ultimately, the benefits of SEO are higher profits. In order to see higher profits, there are some key advantages of SEO that allow businesses to be successful. First, SEO brings a high quantity of high-quality organic traffic to your website. Because SEO brings more unique users to the right place at the right time, your website becomes more credible and ranks higher. The higher the rankings, the more eyes on your services or products, which make the possibilities of your business endless! When tackling the crowded digital landscape of competitors, only proper SEO can help you stand out and get noticed. 

Keep in mind that SEO is one of the most reliable online marketing strategies. If you want to get the biggest bang for your buck, investing in SEO can provide a more powerful return on investment than paying for other forms of advertising. 

How long does it take to see the benefits of SEO? 

It’s important for our clients to remember that the amount of time it takes to see the real benefits of SEO can take anywhere from weeks to months. We define business benefits as an increase in profits. Achieving the goals of SEO happens a lot quicker! Some of our SEO goals for your business will be higher rankings, more online visibility, better user experiences, and a wider local audience. As soon as you achieve your SEO goals, the benefits of SEO will appear soon after that. 

What kind of SEO services can I expect from your company? 

After learning about the benefits of SEO, it’s hard not to address the true potential of your website. When working with a HiRankings’ SEO specialist, you’ll receive the following services:

Local SEO

According to marketing research statistics, 46% of all Google searches are for local businesses. A HiRankings SEO specialist can get you started with Google Local Services Ads. This brings your ads to the top of all local search engine results. By improving your local SEO, you’re drawing in more customers searching for your services or products in your area. 

Link Building 

A high-quality SEO campaign isn’t complete without proper link building. Link building is the process of gathering valuable links of other websites that lead to your website. Building relationships with other secure and high-quality websites can help you beat your competitors and rank higher. HiRankings’ experts can start the link building process for your website immediately when you utilize our SEO services. 

Franchise SEO

If you provide services or products to multiple locations, our SEO services can improve your business in every town. We develop a full-service SEO strategy that advances your franchise brand and increases your business’s online presence to consumers in each location as well as the surrounding areas. 

eCommerce SEO

When users want to buy something online, they want to know that they’re buying from a reliable source with security and great customer service. HiRankings can help build your online clientele, retain old customers, discover new customers, and provide a pleasant and safe online shopping experience for everyone. 

Law Firm SEO 

Law Firm search engine optimization is the process of implementing new digital marketing strategies and techniques to bring your law office’s website to the top of search engine results. Our SEO experts can help raise your law firm’s visibility and bring you more clients with a customized law firm SEO campaign. 

Dentist SEO 

If you own a dental practice that needs more online visibility and exposure to your local community, HiRankings has you covered. Our team can review your current rankings, design a dental SEO system that’s specific to your office, and help you rank higher than your local competitors. 

Conversion Rate Optimization

Conversion optimization refers to converting your online traffic to online customers. This means developing a strong internet marketing strategy that invites purchases, not just views. Our team of SEO experts provide a full analysis of your conversion rate, identifies any potential issues that prevent online sales, and revises your customer’s online purchasing experience. 

On-Page SEO

To enhance your website’s on-page SEO, our SEO specialists optimize all visual aspects of your website as well as the HTML source code. This includes using high-resolution images, top-quality content, headlines, keywords, and upgrading other areas of on-page SEO. 

Off-Page SEO

Off-page SEO can determine how well your business is doing on social media, how strong your link building process is, and the overall perception of your brand in the digital marketplace. Off-page SEO needs to be perfected in order to generate organic traffic and increase rankings. Our marketing professionals at HiRankings understand that it’s not just about improving your website, it’s about improving your online presence on various platforms. 

Content Writing 

To be sure your online visitors remain on your page, you need to have content that’s valuable. If you want to keep up with Google’s evolving algorithm, you need to have a consistent flow of new content that captures the attention of users. Our writers are skilled at creating detailed, informative, and persuasive content that attracts readers and boosts their desire to share your website with others.

HiRankings is a Full-Service SEO Company 

Choosing to work with our SEO experts means choosing a path to success! We approach every project with a fresh perspective and fresh SEO ideas that are customized to fit your business. When you work with HiRankings you get:

  • An individualized online marketing analysis of your business, your brand, and your impact online. 
  • An evaluation of how you’re ranking in the online marketplace in comparison to your competitors. 
  • Access to marketing tools to identify proper keywords to boost rankings. 
  • Intriguing and persuasive copywriting and content writing. 
  • Expert link building services. 
  • A full renovation of your on-page SEO and off-page SEO.
  • And much more! 

Call 888-272-0902 HiRankings today to discuss your unique SEO and online marketing strategy for your business.