Law firm social media management has become a significant portion of digital marketing. You may be asking yourself why a lawyer would need a social media manager or how social media can help promote your law firm. If so, you’re in the right place! At HiRankings, we want our clients to understand why social media marketing for law firms is necessary and how our social media management services can help.
Everything You Need to Know About Law Firm Social Media
Below you’ll find some common questions that lawyers often have about including social media into their digital marketing strategy. For more information about law firm social media, contact a representative from HiRankings to learn about how a social media manager can help your law firm grow.
How do law firms use social media?
Law firms can utilize social media in many wonderful ways. Many people think of social media as a way to stay connected with friends and family. However, the way social media is used today as a digital marketing tool completely surpasses its original function. Here are three key ways that your law firm can utilize social media:
- Connect with your target audience and attract more prospective clients.
The use of social media has skyrocketed over the years. With so many users, it’s a huge resource for attracting new clients and targeting those in need of legal services.
- Improve your law firm’s brand awareness.
With a strategic social media plan, you can instantly increase your law firm’s brand awareness across multiple social media platforms.
- Create credibility and showcase your expertise.
Your social media manager can create informative, useful, and thought-provoking posts that can draw more attention to your law firm and make you a legal authority figure in your area.
What types of content should law firms share on social media?
Some examples of content that law firms can post on social media are interesting legal facts or statistics, glowing client reviews, and snippets of wise legal advice. Even if a potential client doesn’t immediately need legal services, by building a strong social media presence with valuable content and infographics, you’re planting a seed of legal credibility amongst your community with each post.
How will social media help your law firm?
With a powerful law firm social media presence, there comes a long list of marketing benefits. Let’s highlight some of the most important advantages of social media marketing for lawyers:
- Increase clientele and revenue.
With a strong social media strategy, you’ll be able to reach your target audience, connect with more prospective clients, and increase your client base and revenue.
- Become a reliable legal resource in your community.
Social media posts that showcase your stellar client reviews, offer important legal tips, or highlight a fascinating legal statistic can boost your reputation in your local area.
- Collect important data.
When comparing your social media presence with your competitors, you can acquire valuable information on important topics and current trends in your legal field.
- Improve your law firm website’s SEO.
Having an authoritative and trustworthy social media profile can actually improve your law firm’s website SEO, increase your rankings, and bring in more organic traffic.
To learn more about the many benefits of social media for lawyers, call HiRankings today to speak with a social media manager.
What are the most effective social media platforms for a law firm?
We conduct a comprehensive social media analysis for your law firm to make sure that we’re targeting the right audience on the right platform. Some platforms might test better with some legal areas rather than others, so we aim for direct results when we design the social media strategy for your law firm. Some examples of social media platforms that typically work well for law firms include Facebook, Twitter, Instagram, LinkedIn, and YouTube. To schedule a law firm social media management consultation, contact HiRankings today.
What social media management services do you provide for law firms?
We are a full-service social media management company for lawyers, so we provide all of the necessary services to assure that your law firm is getting noticed. Some of the services that your law firm social media manager will provide include:
- Creating a stylish brand and social media profile
This can help you build brand awareness and make your law firm more recognizable.
- Developing a social media plan
This will involve an extensive plan that covers what is posted, where it’s posted, and when it’s posted to make the biggest impact.
- Collecting research and analyzing data to measure the effectiveness
We closely watch the response your social media profile receives to properly build, adapt, and update content.
- Maintaining community management
We manage comments, posts, direct messages, tags, and other responses from your social media community so your law firm is constantly engaging with your target audience.
How do I choose the right law firm social media marketing agency?
If you’re looking for social media for lawyers, but you’re not sure where to go — start with HiRankings. We develop social media plans that are specific to solo lawyers and law firms. Remember that not all social media strategies are created equal. Our social media marketing experience directly lies in the legal services realm, which means we can use massive amounts of our research and data to formulate a unique and powerful social media profile for you. To schedule a social media marketing consultation for your law firm, call HiRankings today!